Awesome campaign called the Let’s Colour Project from Euro RSCG

Just seen this truly awesome ad by Dulux for their Let’s Colour project after seeing a tweet about it from Best Ads. I love creative advertising and I love art, particularly street art, so when I saw this I was actually quite bowled over by it.

So then after checking out their website, blog & Twitter I was amazed to find that the ad is part of a considerably bigger project aiming to spread a little more colour around the world in the more dull areas of everyone’s communities. You can even apply to take part yourself, a truly innovative campaign that I can see actually giving back to communities.

You can see that the campaign is well integrated with social media too. Take a look at this tweet from Best Ads, it looks to me like the Let’s Colour Project have made a smart move in painting up people’s online communities as well as their offline ones. I wonder if they’re doing anything on Facebook, YouTube, Flickr or any other networks too?

Well played Euro RSCG London, my creative partner and I worked for these guys a few years ago as interns whilst we were still studying and would love to know who the creatives on this were if anyone knows?