I wrote about (the amazing) Lucozade advert for ‘Sport Lite’ a while back (here, and at the bottom of this post) with a load of rad skateboarders and hot girls in California but has anyone seen the new Lucozade advert shot in the UK? Take a look…
Man it’s shit. It was released a whole month ago but it’s so uninspirational and unfantastical (and a little bit annoying) that you probably missed it. It was one of those ads I saw at the time but wasn’t captivated by it enough to notice (or care) about the brand until the other day when I realised it was a crappier version of the gnarly sun-kissed Lucozade advert released before.
I don’t know why it’s shit – other than the tune that everyone was listening to 10 years ago, the grey tone and the unoriginal Jackass style strunt with the band skating down a hill. Well, I mean I don’t know why they made it shit.
I guess it’s because the first (good) one (featured below, with 1 million more views than the one above) was probably made in the US with a massive budget and then the client came to the UK agency and said “hey look what this shit hot agency did with shit loads of our cash, now go away and make an shit hot ad like this with this tiny, weeny, little budget” – but I’m speculating, anyone know what the score is?
Am I the only one that thinks the new Lucozade advert is shit compared to the first one or not?
Check out this waaaaaaay awesome DC Shoes Megamercial ‘Gymkhana Four’ featuring stunt driver Ken Block and shot with the help of a bunch of GoPro HD cameras.
ABSOLUTely love the new Absolut TV advert and so should you. Make me wanna grab the blank canvases out of the shed and get painting!
I should probably mention that Absolut is a client at my work but my love for their ad is genuine and I’m not under the influence of my bosses (or Absolut Vodka) to write this :P
As I sit here drinking my morning gin with breakfast, I cannot stop laughing at the new Aldi advert. Oh god I just spat some yogurt out with laughter, that means it’s awesome.
Despite working (in the ladies shoe department!) at John Lewis and hating it dearly, I’ve always thought their “Never knowingly undersold” policy is pretty lovely of them – although the phrase is pretty wanky.
The policy is great but the problem I always found was that no-one has a clue about it. So, i’m pleased to see this print ad in the Metro newspaper this morning with a relatively whitty bit of copy about their competitors.
AWESOME new Lucozade advert with some rad skateboarders and cool quad skaters. It’s very fantastical but I love it. I still think Lucozade is yucky though, sorry.
Also check out the behind the scenes film following some of the skateboarders in the Lucozade advert, including Kilian Martin, Cameron Revier, Jordan Maxham and the world record holder for the highest ollie, Aldrin Garcia.
When will T-Mobile give it a fucking rest? They’ve just released their latest video in the series of “Life’s For Sharing” and it’s really fucking awful.
The Liverpool Street dance flashmob was great, the Beatles one singing Hey Jude was good too, the Heathrow Airport one was alright too… but what the hell is this?
It’s currently got 305 views and I expect that if it’s gonna go viral (like I imagine they’re hoping) it will be because everyone’s laughing at how incredible cheesey it is. Everyone’s jumping on the Royal Wedding for their ad and PR campaigns at the moment (which is exhausting in itself) but why have T-Mobile gone and made such a wanky attempt at it? Their Life’s For Sharing stuff had got dry already so I’m a little disappointed that they’ve made it even worse.
UPDATE: So I’ve just learned that the agency handling T-Mobile’s social media is reported to have PAID BLOGGERS to say nice things about this horrific advert! How funny is that? So they obviously thought it was shit too and tried to rescue it by paying influencers to play nice, HA!
Compared to the rest of the April Fool’s gags in the Metro this morning, the BMW one for limited ‘M3 Royal’ edition cars is easily the funniest.
The piccy shows the back of the M3 Royal with ‘Will’ for Prince William where the model number usually sits.
I remember thinking that BMW’s April Fool’s gag was the funniest last year too. They did a press ad similar to the one about a new energy saving car that uses magnets to ‘hitch’ rides close behind the vehicle in front, thus using their fuel and not yours.
Well done to the agency, anyone know who did it?
Interesting piece of guerrilla advertising for Superette by DDB Auckland. When girls with mini skirts or mini shorts sit on the branded benches, the embossed adverts imprint onto the back of their thighs.
It’s a neat idea but guess it’ll look pretty nasty when a larger than average woman (or man) imprints the ad into their cellulite ridden legs. It’s probably against some sort of ASA guideline that protects people from unwittingly branding themselves, but who gives a fuck.
In Switzerland, Volvo have been running a pretty neat PR campaign where they’ve got 10 street artists to take it in turns to paint a Volvo S60 with their own style in Zurich’s main train station.
I’m not quite sure what the point of it is, and I’m not convinced that this would encourage someone to purchase one, but it does look pretty cool.
This is one of my favourites, reminds me of Liu Bolin’s invisible art.