Despite working (in the ladies shoe department!) at John Lewis and hating it dearly, I’ve always thought their “Never knowingly undersold” policy is pretty lovely of them – although the phrase is pretty wanky.
The policy is great but the problem I always found was that no-one has a clue about it. So, i’m pleased to see this print ad in the Metro newspaper this morning with a relatively whitty bit of copy about their competitors.
Posted in Advertising
Tagged advertising, creative, John Lewis, metro, newspaper, print
AWESOME new Lucozade advert with some rad skateboarders and cool quad skaters. It’s very fantastical but I love it. I still think Lucozade is yucky though, sorry.
Also check out the behind the scenes film following some of the skateboarders in the Lucozade advert, including Kilian Martin, Cameron Revier, Jordan Maxham and the world record holder for the highest ollie, Aldrin Garcia.
Posted in Advertising
Tagged advertising, california, creative, lucozade, lucozade advert, quad skating, skateboarding, video
When will T-Mobile give it a fucking rest? They’ve just released their latest video in the series of “Life’s For Sharing” and it’s really fucking awful.
The Liverpool Street dance flashmob was great, the Beatles one singing Hey Jude was good too, the Heathrow Airport one was alright too… but what the hell is this?
It’s currently got 305 views and I expect that if it’s gonna go viral (like I imagine they’re hoping) it will be because everyone’s laughing at how incredible cheesey it is. Everyone’s jumping on the Royal Wedding for their ad and PR campaigns at the moment (which is exhausting in itself) but why have T-Mobile gone and made such a wanky attempt at it? Their Life’s For Sharing stuff had got dry already so I’m a little disappointed that they’ve made it even worse.
UPDATE: So I’ve just learned that the agency handling T-Mobile’s social media is reported to have PAID BLOGGERS to say nice things about this horrific advert! How funny is that? So they obviously thought it was shit too and tried to rescue it by paying influencers to play nice, HA!
Posted in Advertising
Tagged ad, advertising, creative, lifes for sharing, t-mobile, TV, video, youtube
Compared to the rest of the April Fool’s gags in the Metro this morning, the BMW one for limited ‘M3 Royal’ edition cars is easily the funniest.
The piccy shows the back of the M3 Royal with ‘Will’ for Prince William where the model number usually sits.
I remember thinking that BMW’s April Fool’s gag was the funniest last year too. They did a press ad similar to the one about a new energy saving car that uses magnets to ‘hitch’ rides close behind the vehicle in front, thus using their fuel and not yours.
Well done to the agency, anyone know who did it?
Posted in Advertising
Tagged advertising, April fool, bmw, creative, newspaper, Press, prince William, royal wedding, the metro
Interesting piece of guerrilla advertising for Superette by DDB Auckland. When girls with mini skirts or mini shorts sit on the branded benches, the embossed adverts imprint onto the back of their thighs.
It’s a neat idea but guess it’ll look pretty nasty when a larger than average woman (or man) imprints the ad into their cellulite ridden legs. It’s probably against some sort of ASA guideline that protects people from unwittingly branding themselves, but who gives a fuck.
Posted in Advertising
Tagged advertising, ASA, creative, DDB Auckland, guerrilla advertising, Superette
In Switzerland, Volvo have been running a pretty neat PR campaign where they’ve got 10 street artists to take it in turns to paint a Volvo S60 with their own style in Zurich’s main train station.
I’m not quite sure what the point of it is, and I’m not convinced that this would encourage someone to purchase one, but it does look pretty cool.
This is one of my favourites, reminds me of Liu Bolin’s invisible art.
Posted in Advertising, Art
Tagged advertising, art, Art Sessions, creative, street art, Volvo
Brazillian ad agency, Loducca, have come up with a pretty neat idea for Red Bull called Street Art View. The site uses Google’s Street View to enable users to tag street art in any location throughout the world.
So, I could tag street art that I know of around London or I could click through to see street art from the likes of Banksy, Space Invader, Keith Haring in locations from around the world such as Rio de Janero, Sydney, Los Angeles, Tokyo and more.
It’s socially integrated too, so when I submitted a few known locations of street art just now, I could log in with Facebook to receive credit for spotting the pieces and to accumulate ‘points’ for the future – whatever they are.
It would be great if they could build a WordPress plug-in to enable Street Art bloggers like myself to geo-tag their posts on the map for others to see.
Posted in Advertising, Art
Tagged advertising, art, creative, Google, Loducca, Red Bull, street art, Street Art View, Street View
We last wrote about Liu Bolin back in November 2009 but after seeing some of his latest works on Fubiz I couldn’t resist sharing them again.
If you haven’t seen his work before, Lio Bolin challenges reality by painting himself into each piece of work and, at a glance, you’d be forgiven for missing him in each shot.
I don’t know about you but I get the impression that he’s trying to say that he feels invisible within society. Or perhaps he likes to be alone, or hidden away from others. Either way, it’s inspiring.
A cool ad for Canon Pixma cameras using drops of paint on a thin black membrane laid over a subwoofer. Check out the interesting behind-the-scenes video below which ends in a TV version of the ad = equally as cool.
Posted in Advertising
Tagged advertising, art, camera, Canon, creative, HD, paint, Pixma
Nice AXA advert using a picture of print and digital. The press ad encourages you to place your iPhone onto the page and watch the associated video within the print frame.
The idea is quite interesting because it hasn’t been done before but the execution is a little lame. The actual creative element that captures your attention is the bringing of digital into print but the way it was done isn’t particularly great in my opinion.
Looking forward to seeing more ads using this idea but with a better execution.
Posted in Advertising
Tagged advert, application, AXA, creative, digital, insurance, iPhone, print, video
